I started reformatting the text so that it more closely resembled the traditional signwriting that adorned narrowboats during the period that trade was frequently transported on Britain’s canal networks.
From the moodboards I had created, I learned that canal boats typically used very bold text with heavy drop shadow. Typefaces were frequently ornamented with extended curls and tails. Fancy/ornamental typefaces were often used alongside serif styles.
Text was often framed to fit it’s content area by bending the top line into an arch, and patterns / ornaments were used to add decoration around the text.