My first task was to think of the best name for the fictitious brand. I had first though of calling it Red Star Pickles but then realised that this was too restrictive and wouldn’t look appetising on a jar of jam!
I came up with the following contenders:
|Red Star Chutney|
|Red Star Pickles|
|Red Star Foods|
|Red Star Produce|
|Red Star Food Group|
|Red Star Preserves|
I haven’t decided yet, but I think Red Star Preserves may work best in terms of successful brand / product association. Even if the site contains breads and drinks, I feel that having these under a ‘Red Star Preserves’ banner would still work.
Next I created some simple wireframes (in excel) to generate some ideas for layout. The first one is for a flat-ish, modern, minimalist effect (textured off-white background, simple, subtle logo, clear repetitive product png’s) – smaller image is for mobile version:
The second idea for the site is to have a full screen image. The image would be one I had taken of the chutneys, but here I have used an image from the internet for illustrative purposes: