I then returned to the idea of silhouetted boats, I felt that if I made the rows of boats more regular, smaller, and all the same size, the effect would be much more effective as a background image.
Here I start building up a template of silhouetted boats on which to added the Gypsyfied Corporate brands.
I thought that the design was looking far to amateurish, so I set about redesigning. At first I thought I would drop the idea of the silhouette boats and concentrate on just displaying ‘Gypsyfied’ corporate brands, Above are some of the developments in this area
Here is the final piece with the central 960px blocked out (representing the main body of the National Geographic website)
Click the image below to view the full size image:
For this background composition, I utilised a number of techniques and design ideas explored in my previous blog posts. The idea was to have the page filled with ‘shadow-style’ narrowboats, each adorned with a corporate brand. The design and form of each brand will remain untouched, so as to be instantly recognisable. However, I attempt to juxtapose each corporate brand with gypsy style folk art so signify modern day brands using canals.
Again, a 960px wide central column has been left blank to accommodate the main website content.
FInal background image with National Geographic website screenshots added. I have also added a header created for the project, and an on-page graphic.